The Agentic RGM Platform for CPG

Combine Agentic AI with deep CPG expertise to turn complex commercial decisions into your competitive advantage.

Signals & Drivers, Trade-offs, Stories and Audit Trail product panels
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Growth Is Decided at the Shelf

Static forecasts struggle to keep up with shifting demand signals.

Revenue Growth Management decisions are spread across disconnected tools.

Pricing and promotion strategies lack forward-looking intelligence.

Trade investment visibility remains backward-looking

Commercial teams optimize locally instead of coordinating globally.

Leaders react to change instead of shaping it.

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AI-Powered
Decisions
Across the Growth System

Connect pricing, promotions, demand and trade decisions into one coordinated system. AI agents continuously evaluates market signals across products, customers and channels helping teams optimize revenue, protect margins and move at the speed the market demands.

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Assortment and Mix Strategy

Do you know which products truly drive growth across retailers and channels?

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Price Pack Architecture

Are your price pack combinations optimized for value, competitiveness, and margin?

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Strategic Pricing

Are your pricing decisions guided by elasticity insights and scenario simulations?

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Promotion and Trade Optimization

Are your promotions driving incremental demand while protecting trade investment?

Asper Data Platform:
The Engine Behind Every Agent

Purpose built and cloud agnostic for CPG.

Syndicated, POS, eComm, Finance and Shipment data unified into one model

Unifies syndicated, POS, eComm, Finance, and Shipment data.

Promo, pack, tier and category context built into the data model

Context built in, promo mechanics, product attributes, commercial taxonomy, not bolted on after.

Forecast accuracy chart showing 94 percent

Powers faster, more accurate decisions across revenue growth, demand forecasting, and analytics.

Value Enablement powered by PricingOne

Turn your RGM function into your biggest growth engine

Great strategy and the right platform only pay off when your teams can execute with them. Our Value Enablement offering builds the skills, momentum and habits that let RGM functions bridge the gap between achievable growth and actual growth.

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Build the capability

Expert-led engagements across pricing, price-pack architecture, mix and promotions, grounded in Consumer Willingness to Pay, so analysis becomes commercial wins.

Instructor leading an RGM fundamentals training session with a team readiness dashboard

VALUE ENABLEMENT powered by Pricing One

Convert insight into margin

Expert-led engagements across pricing, price-pack architecture, mix and promotions, grounded in Consumer Willingness to Pay, so analysis becomes commercial wins.

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VALUE ENABLEMENT powered by Pricing One

Make the change stick with RGM adoption

Adoption and change-management support that embeds new ways of working, aligns cross-functional teams and builds lasting RGM capabilities, ensuring that commercial improvements are sustained over time.

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Led by actual RGM CPG operational, commercial, practitioners

RGM expertise rooted in over two decades of blue-chip commercial experience across 30+ markets and 650+ projects, delivered through the Triple Win RGM™ methodology.

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Trusted by Leading Consumer Enterprises

A team of AI agents that monitor signals, diagnose drivers, simulate trade-offs, recommend actions, and execute approved decisions.

Industries specialized

Confectionery

Paper and Tissue

Alcoholic Beverages

Food and Beverages

Consumer Health

Homecare

Operating across major consumer markets

North America

LATAM

Europe

UK

Asia

20+

Enterprise Customers

10K+

Customer × category combinations supported

$60B+

Commercial revenue managed

Frequently Asked Questions

Who is Asper?

Asper is an AI Growth Platform built for CPG companies. It helps commercial teams make faster, more connected decisions across pricing, promotions, assortment, trade, and demand, all from one system.

What products and platforms does Asper offer?

Asper connects commercial data, decision intelligence, AI agents, and execution into one AI Growth Platform, spanning Agentic RGM, the Asper Data Platform, and Trade Promotion Optimization. Its AI agents monitor signals, diagnose what’s driving them, simulate trade-offs, recommend actions, and execute approved decisions within governed workflows.

What does Asper support beyond Revenue Growth Management?

RGM is where most customers start because it requires the most complex commercial data. The same foundation also supports demand planning, category analytics, customer planning, and other commercial applications as teams scale.

How can Asper help CPG companies?

Asper complements the data infrastructure you’ve already invested in, including Databricks, Snowflake, Azure, Google Cloud, and more. It sits on top as an intelligence layer, aggregating and harmonizing your existing sources so pricing, planning, and analytics can run on consistently usable data, without replacing what you already have.

What is Agentic RGM, and how is Asper’s AI different?

Agentic RGM is a coordinated system of AI agents that monitor signals, simulate trade-offs, and recommend or execute commercial decisions within defined guardrails and with full auditability. Every recommendation is grounded in real commercial logic, price corridors, pack ladders, and trade rules, while remaining visible and traceable for the people approving it.

Does Asper work with the systems we already use?

Yes. Asper is TPM-agnostic by design. It acts as the decision layer, while your existing TPM or ERP remains the system of record. Plans, approvals, and results sync back automatically, so your existing workflows stay intact.

How long does it take to get started?

Asper uses a proof-of-value approach. Most engagements reach a demonstrated proof of value within 8 to 12 weeks before scaling into a full, cross-lever implementation.

How big is Asper’s footprint today?

Asper supports 20+ enterprise customers managing more than $100B in commercial revenue, spanning 10,000+ customer-category combinations across North America, Europe, Latin America, and the UK.

Who backs Asper?

Asper is a Fractal company, incubated within Fractal and operating as part of the Fractal Alpha portfolio. Fractal has invested $25 million in Asper across two funding rounds, including a $20 million Series A announced on March 19, 2025.

The Future of Commercial Growth Is AI-Driven

Where the direction comes from people and precision comes from AI, together making faster, smarter, more confident growth decisions.